Optimizing your web page for search engines is very easy. The process involved in the same is explained below in simple steps for clarity.
- Create titles for your webpage using keywords that are based on your page theme. For instance, if your company is selling beauty products, then they keyword can be ‘cosmetics in Singapore’ or ‘Singapore beauty products.’ Keywords are important as search engine crawlers can identify the page containing these terms and deem it relevant to show to the users. The more specific your keywords are, they more likely your page would ranked higher in search engines.
- Ensure Meta Tags which are also termed as meta title & meta description is created. These tags are shown in the search engine results as the title and description would be the first thing users will see. They need reflect what you are promoting within the character limit so that people would be enticed to click on the page. The meta description needs to contain your keywords as well.
- Ensure search phrases that are strategic in nature are placed in your web pages. It would help website crawlers to pick up on your site show it in the search engine rankings. Choose the right keywords to ensure that you can get a high ranking easily.
- Create a XML sitemap and submit to search engines to get your website indexed.
When the above process is completed, your web page is optimized for search engines. Usually, businesses would engage in internet marketing companies that certified and partners with the search engine providers to provide in SEO services. They can offer an all-in-one package where they can improve the rankings of your site and track the traffic of your site. As mentioned earlier, typically, SEO takes a couple of months to see the increase in ranking but the effect of the increase in traffic will be long term.